Here’s the skinny. There are many ingredients in every day lotion which are bad for your health and may compromise your appearance. Alcohols, more specifically, SD alcohol, denatured alcohol, and isopropyl alcohol (not fatty alcohols like cetyl, stearyl, and cetearyl are one of them. When you see the names of these volatile alcohols listed among the first six ingredients on an ingredient label, without question they will aggravate and be cruel to your skin. Consequences include dryness, erosion of the surface of the skin, and a strain on how skin replenishes, renews, and rejuvenates itself. These types of alcohol weaken everything about the skin and accelerate aging.
Petroleum is a petro-chemical used in oil refining. It clogs the pores and mineral oil is a derivative of petroleum. They are both considered to be toxic over time. We leave all of our vegetable butters concentrated so you are only getting pure and raw, wholesome ingredients. Pure, premium shea, which has the highest vitamin A content of any seed oil in the world, by itself will heal and restore the skin. Our formulas, however, are a complex blend of the fats of fruits, vegetables, nuts, and seeds rich in specific nutrients to leave your skin hydrated all day long.
Concentrated, food-based butter use takes a re-conditioning of your thinking because we have been programmed to use a lot of lotion at one time. With undiluted butter, a little goes a long way and you should use it after you shower or bathe for immediate absorption.
It takes some re-adjusting, but the rewards are incredible. You will definitely see and feel the difference.
It's not magic, just science.