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The Visionary
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Anoa Stephanie
Gollman founded Sheago Cosmetics in 2002, when
she decided to get serious about her hobby of making
her own natural hair and skin products for her
family and friends. Today, Sheago Cosmetics is a
multi-national company and the largest provider of
Grade A (food grade) shea butter products in the
United States.
However, founding
Sheago did not come without its struggles for Anoa.
She decided to turn her passion into a business
after a debilitating automobile accident left her
unable to walk. During her year of physical therapy,
Anoa was inspired to take her zeal for helping
others and make a dream of owning her own business
into a reality. Using the fruits, vegetables and
herbs that she had used for her family’s health,
Anoa began traveling across the country, selling
her bath and body products – all while working as a
full-time school counselor, a part time therapist
and a full-time mother and wife. Within 5 years, her
products were in 150 stores and in 23 states,
including Whole Foods Market.
“People always want
to tell you that something can’t be done, but my
grandma always told me, ‘Nothing beats a failure,
but a try.’ I don’t think in terms of can it be
done; but rather, how can it be done,” said Gollman.
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Living by this motto, Anoa succeeded, despite many
personal struggles, including kidney toxemia which
left scaring all over her body, a devastating car
accident, a house fire which left her homeless,
struggling with obesity and a chronic eating
disorder, marital problems and a dislodged disc in
her back that almost left her disabled.
Born in April 1970
in the small town of Bogalusa, Louisiana and raised
in Lansing Michigan, Anoa Stephanie Gollman
represents a new and younger generation of
entrepreneurs that take matters into their own hands
to create their own opportunities.
In 2009, Ms. Gollman
told her inspiring story in Mommy Takes America: The
Story of Sheago Cosmetics, a journey through the
life of a young mother who overcame the long,
arduous struggle for entrepreneurship. A
poignant, powerful and universal love story for all
mothers, Mommy Takes America describes how
Ms. Gollman refused to give governance of her son
over to strangers while she built her own company,
and brought him on business trips and even into
corporate meetings with her.
“I believe most
anything can be accomplished if you believe. Henry
Ford said, ‘Whether you think you can or not, you
are right.’ Well, I thought I could, and I did.”
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